What's in a Name?

One of the things I struggle the most with in getting my business started is what on earth to call it. As soon as I knew I wanted to own my own business, I started thinking of ideas for names. Now I have a few pages of ideas, and I’m as lost as ever. So I decided to seek out tips on naming a business, and although I haven’t made a final choice yet, I feel like I have a road map to guide my naming process.