United Nations Environment Programme launches 'Eco-Tips for Jeans' Video Spot

The TV spot "Eco-tips for jeans" demonstrates in an explanatory but fun way that we can all participate in the fight against climate change by adopting good practices during the use phase of our jeans. The United Nations Environment Programme decided to raise awareness among young people with a video clip of 30 seconds which features a couple dancing Tecktonic - a famous new dance in France - in urban and familiar surroundings. The use of split-screens, impactful messages and entertaining music ("Am I wrong" from Etienne de Crécy) aims to make young people aware in an appealing way. Clear, concise and appropriate advice is provided: wear your jeans at least 3 times, wash them in cold water, don't use the dryer or the iron. By following these practices people can consume up to 5 times less energy.