Builder's Innovative EcoHome Project Really Pushes The Envelope (Pun Intended)

"There used to be a terribly vicious cycle that held true when it came to green construction: Builders didn't want to shell out extra cash to offer ecologically-friendly homes because they were afraid that competitors would just continue business-as-usual and steal away all the customers with their lower prices. At the same time, consumers claimed to be environmentally conscious, but still made price their top concern when push came to shove. The end result was, for the longest time, a huge disincentive for builders to bother catering to the "green niche" at all.  It's nice to finally see that cycle breaking and that "green niche" becoming the general home-buying population."