National Wal-Mart Ad Focuses on Reducing Packaging Waste

Wal-Mart's current national advertising circular distributed in Sunday newspapers across the country this week features a 3/4 page focus on green products with a strong message on reducing packaging. The top of the page reads "Now you can save the planet while you save money." The new ad is a first for Wal-Mart and is very similar to an ad Target ran (sans the focus on packaging waste) in May in their national circular. Linking saving money with saving the planet is a key component to Wal-Mart's green marketing strategy and a major hurdle for the greener products market in general whose costs are generally higher then their conventional counterparts, preventing many consumers from buying them.