"Product Provenance" is a term Devon ethical fashion label, Quail By Mail has coined to illustrate to customers exactly how each of their stylish garments came to be!
Annoyed by 'Greenwash' and other labels selling vague eco-fashion label Quail have decided to put green consumers on the right track and decided to publish its Product Provedance on their website.
Will other so called eco fashion follow this lead?......... Lets hope so!
