Why Bother with Go Green Tube?

I came across a YouTube knockoff with a green premise called Go Green Tube earlier today. The premise is great. Green videos to help you live and be greener. Their own tagline is "Think Green, Watch Green, Be Green". Okay, I'm with you so far, but from what I can tell this is nothing more than a YouTube knockoff trying to profit from individuals who are trying to better the planet. These videos would do more good on YouTube itself than here where the only benefit appears to be the lining of the owner's pockets.