Recognizing that consumers need the facts in order to act, ecomii partnered with many of the most authoritative organizations and respected experts to offer practical, how-to guidance for pursuing a socially-conscious lifestyle. These partners include: John Wiley & Sons, Inc., New Society Publishers, and the Union of Concerned Scientists, among others.
ecomii will debut with lifestyle centers dedicated to Parenting and Smart Food. These go-to centers will help consumers make smart choices from diapers to organic vegetables. ecomii lifestyle centers will be anchored by ecomii’s Guides and Tips.
ecomii Guides provide in-depth, easy-to-digest how-to information on topics ranging from pregnancy and parenting to green building methods, landscaping and everything in between.
ecomii Tips feature an easy-to-follow rating system that demonstrates the environmental benefit, health benefit, financial impact and complexity to visitors, addressing differing motivations and concerns about the cost or degree of difficulty in 'going green.'
One of the most exciting areas will be ecomii Action, which fosters a socially-minded community around simple actions for pursuing a more socially-conscious lifestyle.