Tamara Giltsoff, writer for TreeHugger, has targeted a new global trend towards rentals. This is based on increased efficiency and reduced waste. A company that is set to lead this trend is iRent2u.com, the Online Rental Marketplace.
Says Tamara - "Rentalism" is the new consumption. I just made that word up because I think rental is on the tip of a rebirth. Now's surely the time not to be burdened by the ownership of stuff that costs money, takes up space and wastes planetary resources, but to enter the new marketplace of shared use and renting.
