“Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement,†said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. That’s right, Barbie is reflecting the trend of going green. Mattel realizes it wants a piece of the eco-friendly toy pie, but this ploy screams of greenwashing, especially considering the line will only be sold at Toys R Us.
toys r us
The Ultimate Greenwashing: Barbie Goes Green

Toys R Us FSC Certified new line of Toys
Toys R Us recently announced the launch of an exclusive line of environmentally friendly toys that will be marketed under the Toys R Us brand.

Toys R Us New Toys - Eco Friendly; Still Made in China
In the fanfare around the new line of natural toys at Toys R Us, did anyone notice that they are still made in China? Is that important to know?
Green Toys from Toys "R" Us: Good Green Fun?
Report about the "Good Green Fun" line of eco-friendly toys from Toys R Us.

Toys R Us Goes Green, But Questions Remain
Toys R Us announces new natural line - but, is it really?
Rent, Don't Buy Toys
It's essentially Netflix meets Toys R Us! Fablous idea to avoid clutter, cut down on non recycleable plastics, promote reuseage and save the earth!