ecopreneur

My most recent blog post on excellent blog ecopreneurist.com.

….the mother lode in green marketing for retailers may be found in the phenomenon of local production. Consumers are convinced that it’s better for the environment, and that it tastes better, too. True or not, it’s nonetheless a golden formula.

Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers.

In life, as in business, it’s important to have role models. Having people to look up to and guide you along in your career is one key to success.