Honest Tea

Seth Goldman, the founder of Honest Tea, says his deal with Coke is not just part of being true to his mission, but the only way for socially responsible companies to have a real impact on society.

An interview with Seth Goldman, CEO of Honest Tea, touching on sustainability trade-offs in packaging, kid marketing, and the Coca—Cola deal Among other issues discussed in the two-part interview, Mr. Goldman touches on:• sustainability trade-offs that green companies face as they evaluate packaging alternatives;• opportunities now open to Honest Tea through its new investor, the Coca Cola Company; • why it’s important to drink organic tea; and • marketing and adoption of the Honest Kids line.

The first part of a two-part interview with Seth Goldman, CEO of Honest Tea, touching on sustainability trade-offs in packaging, kid marketing, and the Coca—Cola deal.

A description of an innovative program to green a community, including six tips to replicate the program, and resource-rich links.