An interview with Seth Goldman, CEO of Honest Tea, touching on sustainability trade-offs in packaging, kid marketing, and the Coca—Cola deal Among other issues discussed in the two-part interview, Mr. Goldman touches on:• sustainability trade-offs that green companies face as they evaluate packaging alternatives;• opportunities now open to Honest Tea through its new investor, the Coca Cola Company; • why it’s important to drink organic tea; and • marketing and adoption of the Honest Kids line.
Seth Goldman
Seth Goldman, CEO of Honest Tea, on Sustainability and the Coke Deal - (Part 2)
(via organicmania.com)
Submitted by organicmania on Fri, 2008-03-21 18:40. | Tags: business | Bethesda | Coca-Cola | Honest Kids | Honest Tea | kid marketing | marketing to children | organics | recycling | Seth Goldman | sustainability
Seth Goldman, CEO of Honest Tea, on Sustainability and the Coke Deal - (Part I)
(via organicmania.com)
The first part of a two-part interview with Seth Goldman, CEO of Honest Tea, touching on sustainability trade-offs in packaging, kid marketing, and the Coca—Cola deal.
Submitted by organicmania on Fri, 2008-03-21 18:26. | Tags: business | coca cola | Honest Tea | organics | plastic packaging | recycling | Seth Goldman | sustainability
Six Tips for Greening Your Community - Watch Bethesda Green
(via organicmania.com)
A description of an innovative program to green a community, including six tips to replicate the program, and resource-rich links.
Submitted by organicmania on Fri, 2008-03-14 15:24. | Tags: take action | community organizing | global warming | Honest Tea | reducing carbon footprint | Seth Goldman
