green entrepreneur

This week, Green Meeting Guide publishers and The Innovolve Group identified nearly 1,000 qualified suppliers in 10 distinct categories located in 7 major markets in Canada (I suspect it won’t be long until a similar directory emerges in the U.S.), making the Green Event Guide the most comprehensive reference document on “green” practioners in the hospitality sector.

An unlikely source of green information - Wal-Mart

Though demographics, the tried and true way of sorting out consumers into groups by income, age, education, etc. works well in some categories, it’s not as helpful in segmenting green consumers.

Targeting the right green consumer means understanding how they differ

There are many kinds of green consumers. Finding the right one for your product makes a difference in how successful you are!