green marketing

A new study, “Greenfluencers” by Porter Novelli points to a significant new change in the way eco information is disseminated and who’s paying attention…to whom.

A new report shows that inadequate communication is the primary reason why green marketing efforts are losing momentum.

What do green consumers demand from an authentically eco-friendly business? Here are three qualities to focus on if you want to be successful with this audience.

Many companies needlessly complicate their green marketing strategies by ignoring the most basic and unwavering principles of traditional marketing. Internalize these three principles to avoid complications and to guide your marketing efforts in the future.

An environmental policy statement provides a unifying vision that will influence and guide the actions of employees and management towards sustainability and reduced environmental impact. It can also be used as a green marketing tool that lets customers, shareholders, and community members know exactly where your company stands on environmental issues.

Every once and awhile, I come across a special principle — one of those golden, shimmering standards that seems to be true no matter what corner of reality you apply it to. There aren’t many, but one of the most important ones, especially when it comes to green marketing, is authenticity.

Walmart just so happens to be one of those companies. Yesterday, the retail giant announced that they would continue their commitment to establishing relationships with local farmers in order to source more fresh fruits and vegetables to stores across the country. By attempting to buy as much produce as possible from within the state where it will eventually be sold, Walmart reduces the amount of ‘food miles’ they rack up by millions every year.

No matter how you decide to green your business, always keep two goals in mind: 1) to do business in a manner that reduces environmental impact as much as humanly possible, and 2) to sell products and improve your bottom line.

Although demand for green products continues to grow, businesses must be careful not to overestimate their ability to sell a product or service simply because it is “green.” The same rules that apply to every other business apply to eco-friendly businesses as well. In many cases, there are additional obstacles that need to be addressed in order to successfully market and sell green products.

Here are four things that green consumers still care about, regardless of your product’s environmentally-friendly attributes.

Yahoo Green, launched last year has found some intereating information on how to attract green consumers. here are 5 ways.

This article illustrates the "Six Sins of Greenwashing" through examples submitted by contributors to green forums and merchants who belong to the Co-op America green business network. 

One of my favorite things about using the internet to promote my business is that it’s green and inexpensive (if not free).

New 5-minute online video from Keyboard Culture Green Marketing expert Colette Chandler covering scope, depth and potential of green marketplace.

I recently returned from the Green Earth Expo in Orlando. I went out there to speak and moderate and I have to say I was impressed by the quality of the show. There were over 400 exhibitors, all, mostly green or eco-friendly. There were hundreds of seminars and one day was specifically for businesses to come and learn about green subject matter. I had a great discussion with a company introducing hydrogen energy solutions as well as others on everything from green payment processing solutions to Florida’s first ecohome.

My most recent blog post on excellent blog ecopreneurist.com.