Fashionistas now want organic clothing to create a trendy, stylish image of being eco-chic. Consumer's wants to buy green clothing as a status symbol that connotes luxury and exclusivity. As they achieve greater awareness of the impact of their purchasing decisions on the environment, consumers are demanding more organic clothing.


At Crow, all the very edgy, hip clothes are priced on a sliding scale. In other words, as they put it, you "choose an amount that reflects your income, as well as your investment in environmental healing, social change, etc.” Hmmmm....
When Jason Finnis launched his eco-textile company in the 1990s, he heard a lot of jokes about products made with natural fibres like hemp.
Looking at the shocking pollution caused by cotton production - the biggest single user of pesticides in the world - and considering the health effects of the chemicals used, we ask whether we should switch to different fabrics altogether to protect the planet.
New eco-business with a twist. An eco-clothing company managed by the people who wear it. A company that truly puts consumers and the environment in the forefront. A company that stands for more than just the "widgets" it produces. Nvohk is building a company that balances social responsibility with financial performance.