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NaturCert is the global independent organisation which has developed the NaturCert Certification Program

NaturCert, the global independent organisation which has developed the NaturCert Certification Program for the environment and society, is announcing its launching.

Nothing in life is black and white, and this goes for being green as well. In Shades of Green, Paul Waddington tackles a range of areas from aeroplanes to wine and outlines different choices, ranking them from ‘deep green’ to ‘not at all green’. This book will show you where you fit on the scale and what you can do to reduce your environmental impact further, whether you are taking your first steps to greening your lifestyle or are already well on your way.

 With its fresh and effective take, the site, described as a "call to action" by Casey Verbeck, CEO of GenGreen, identifies the best of the local green scene (including events, places, businesses, activities and jobs) in cities throughout the United States.  "Businesses and consumers have new opportunities to think beyond the traditional barriers to encourage innovation and discoveries; driving social transformation through green economic development," says Verbeck.