Consumers, don’t care if products are 100% ethically produced or 5% ethically produced…they’ll still pay the same premium for ethically produced goods.
Wall Street Journal study
The Ethical Consumer And The Blue Light Special
(via ecopreneurist.com)
Submitted by mcmilker on Thu, 2008-05-15 12:47. | Tags: business | consumer behavior | consumer study | ethical buying | ethical coffee | Fair Trade | Wall Street Journal study | Western Ontario Univeristy
