Creative Citizen

CreativeCitizen.com is a community for sharing tips and best practices on lighter living, that translate into quantified savings in electricity, water usage, and additional metrics. In this interview, Co-Founder and CEO Scott Badenoch discusses the mission of the community in promoting actionable means of improving people's lives (health, productivity, pocketbook) and the environment, in addition to pointing out vendors that can best fulfill a specific need or area.

Creative Citizen is a new community site launching today that hopes to attract the same market that’s interested in environmentalist sites like Zerofootprint, while also reaching out to a broader demographic of people who wouldn’t ever use a carbon calculator in the course of daily life.