If you follow the census figures, which up to this point, those in the green field may not have done since green consumers tend to be bound by beliefs rather than income, age or education, you may not be aware of the dramatic changes taking place.
new consumers

The Changing Face Of the US Consumer- What It Means For Ecopreneurs
(via ecopreneurist.com)
Submitted by mcmilker on Wed, 2008-07-09 02:29. | Tags: business | census data | green consumers | green customers | new consumers