green consumer

Many companies needlessly complicate their green marketing strategies by ignoring the most basic and unwavering principles of traditional marketing. Internalize these three principles to avoid complications and to guide your marketing efforts in the future.

This article is the third part in a series that describes useful resources to help the green consumer combat greenwashing and identify green products that are genuinely good for the environment.  Whereas parts one and two dealt with certification programs and FTC regulation, this third part describes helpful online informational resources.

Three-hundred trees now have a new home thanks to some Twin Cities children. They rolled up their sleeves and got down and dirty to plant the small trees today. Click here for more on the story.

Too many logos and not enough time? A brief guide to sustainability, animal welfare and fair trade certifications.

People gather together online to date, gossip or lose weight. Now a new website called Greenopolis has created a community whose members help each other live in a more eco-friendly manner. The site, still in beta, allows registered visitors to complete a survey analyzing their daily activities to determine how ‘green’ their lifestyle is. Based on these findings users receive a colored badge, which shows other members just how eco-friendly they really are. Orange badge holders need to clean up their environmental act, and solid green badge holders are on the right track

This website lets you put in your address or coordinates and gives you an estimate of your wind and solar power potentials.

Despite recycling, and buying fairtrade and organic products (and paying a premium to do it) even active, deep green consumers aren't as ethical as they think when it comes to their money, according to the results of a report from sustainable banking specialists, Triodos.  

Survey uncovers information gap between the makers of household equipment and a public keen to do its bit for the environment

This is a great alternative to the plastic shopping bag. The Pfaff Group has created this shopping tool which can be used as either a hand basket or a rolling shoping cart. With the Eko Kaddy you can roll items right from the checkout counter to your vehicle and...

You’ve hunted down your favorite organic, essential oil-based, hypoallergenic products for your kids. Yet you still have old standbys you love. Do you know the differences between the two? The hardworking people at the nonprofit Environmental Working Group have an ingenious “Skin Deep” database and survey for you (to take before August 17th) to give you the best recommendations and suggestions for the safest and most ethically tested products on the market.

The American ‘green car’ market is heating up. Those in search of greener car buying options need the info, research and choices to make an educated buying decision, and make it quick. Earthcars.com has been created to provide today’s car buyers with the tools they need to learn, browse, compare and buy more fuel-efficient vehicles...