A new report shows that inadequate communication is the primary reason why green marketing efforts are losing momentum.
communications
New Report Shows Inadequate Communication Leads to Green Marketing Failure
(via www.puregrowthcopywriting.com)
Submitted by puregrowth on Wed, 2008-07-16 13:07. | Tags: business | communications | green business | green copywriting | green marketing
Video -- Mass media can combat climate 'misinformation,' film exec says
(via video.energypolicytv.com)
Mass media is key to combating misinformation on climate change and other sustainability issues states Warners Brothers UK President Josh Berger at the International Visual Communications Association (IVCA) Clarion Awards 2007.
Submitted by EPTV on Tue, 2007-10-16 14:37. | Tags: business | climate change | communications | Film | global warming | media | movies | sustainability | video | warner bros