advertising

First and only internationally certified manufacturer of bamboo structural systems expands distribution network.

"We have homes in The Cook Islands that have withstood three hurricanes with 173 MPH winds," says David Sands.

Growing a successful brand is much like growing a garden. The more you put into it, the more you get out of it.

WFT??? A bus ad in Kingston encourages people to forget about public transit, and drive single serving automobiles instead.

It’s hard to watch television or browse the internet these days without hearing regular stories about how celebrities are “going green.” Will Ferrell recently built an eco-house with solar panels according to one article. But should we care?

This week, greenwash fatigued bloggers (Gawker describes it as improbable a real news item as ‘the hot dog industry going vegetarian’) and non-profit spokespersons turned a skeptical eye on a group of direct marketing companies called the Green Marketing Coalition (GMC).

Following the foot steps of several fesivals' organizers, Caribe-Expo organizers is going green as well.

The Canadian Competition Bureau has tough new penaltys for people and companies who make environmental claims they cannot support.

Creating an effective greenwashing pr or ad campaign can be tough business.  Always focus on accentuating the green-ness of your endeavor or product, even if there really isn’t any.  Vague associations with cuddly bears and penguins or majestic landscapes traditionally work well in upping your perceived green quotient.  Here’s a few other...

Plant Automation Technology is a connecting point for buyers and suppliers across the global plant automation industry. With its unique content proposition and regular updates,

After some good efforts to appear as a responsible brand (see first video), Dove’s credibility is somehow undermined through its participation to forest destruction in Indonesia…

Safe advertising?

In order to generate online sales a website requires traffic and visitors through online exposure, banner ads are one of the oldest way but doesn t attract internet user attention, pop-up ads are a general annoyance and an enemy to web surfers. The most effective advertising technique which attracts attention and is user friendly is

'Subverting the green aesthetic' is motivated by a desire to inform emergent green consumers about 'greenwashing' tactics used in marketing and becoming prevalent in product design. Nick Bampton has created a range of products that while they may look 'green' they are more pouliting than there "un-green counter designs"

The Anti-Advertising Agency needs your help. Send a SASE to:

Steve Lambert/Anti-Advertising Agency c/o Eyebeam OpenLab 540 W.21st ST. New York, NY 10011

You will receive a package full of “you don’t need it” stickers to plaster on ads in your community.

Burt's Bee's New Campaign compares actual ingredients in natural vs. mainstream brands - is this a good thing for eco entrepreneurs?

Lesley Fair, Division of Consumer and Business Education, Federal Trade Commission (FTC), offers an introduction to advertising law,and how it relates to  the emerging market for carbon offsets(i.e., greenhouse gas emission reduction products) and renewableenergy certificates, and related advertising claims. Subsequentpanelists discuss current marketing practricres for carbonoffsets and renewable energy certificates.

President of one of the top 25 creative agencies on how to spot really bad green washing

Incredible ad campaign, driving the next generation of supporters

South Africa’s state owned electricity provider Eskom leads by example in this cool advertising campaign.

The German campaign "Climate Seeks Protection" launched an ad about energy efficency. This is maybe the funniest Ad about energy-saving-mistakes!

Cheers!

Going Mainstream: The New Method For Selling Green Products
Large Ad Campaigns Reach Out Beyond Traditional Eco-Consumers

“The Clean City Law came from a necessity to combat pollution . . . pollution of water, sound, air, and the visual. We decided that we should start combating pollution with the most conspicuous sector – visual pollution.”

"Sex sells" is the mantra of advertisers, but our fixation with status symbols and material wealth is undermining our efforts to tackle climate change, argues Matt Prescott. In this week's Green Room, he outlines how he thinks we can love ourselves and the planet. The Green Room is a series of opinion pieces on environmental topics running weekly on the BBC News website.