2. Grasp - quickly - the content that everyone else misses Scour and break top environmental news, yes, but also check out what your activist, researcher and even police (crime and traffic will always make news) friends are up to - they are usually the first with their eye on the latest news-worthy content.
Tip: Search the forums on places like Meetup.com to see what other environmental and special interest groups are talking about.
The lines are closed, the votes have been counted and I can now reveal that the winners of the British Environment and Media Awards 2007 are...
Whether you're implementing a recycling program at school, blowing the whistle on untreated sewage leaks or marketing a new line of organic clothes, David Helvarg (an Emmy winning journalist and author of "50 Ways to Save the Ocean") put this guide together to help you get media coverage. There are some true PR and journalism gems that will guide and empower your marketing strategy.
