greenwash

Imagine you’re in a shop and not certain whether the product you’re about to buy deserves the green credentials the packaging indicates it has. You get out your iPhone and key in the name of the product. The next moment you’re presented with all the scientific information about the ingredients, manufacturing processes and much much more. In the next few weeks, that’s going to be reality if all goes to plan with new startup company Goodguide.

Humorous short animation by MTV Switch, draws some important points about 'green' and sustainability claims which are unsubstantive or irrelevant. Includes additional commentary and analysis

What do green consumers demand from an authentically eco-friendly business? Here are three qualities to focus on if you want to be successful with this audience.

Every once and awhile, I come across a special principle — one of those golden, shimmering standards that seems to be true no matter what corner of reality you apply it to. There aren’t many, but one of the most important ones, especially when it comes to green marketing, is authenticity.

Common production from plant to fabric is not as green as eco-minded people would like. Don’t fall for the bamboo fabric gold rush when scrutiny is required to honestly connect it to the green market.

"Product Provenance" is a term Devon ethical fashion label, Quail By Mail has coined to illustrate to customers exactly how each of their stylish garments came to be!

Annoyed by 'Greenwash' and other labels selling vague eco-fashion label Quail have decided to put green consumers on the right track and decided to publish its Product Provedance on their website.

Will other so called eco fashion follow this lead?......... Lets hope so!

Sir Paul McCartney pitches the Lexus LS400H hybrid vehicle as his kind of Green vehicle; in gratitude Lexus ships him one free - by plane. The Sierra Club selects the 3-ton, 20 mpg 2008 Chevy Tahoe Hybrid SUV as its "Green Car of the Year." Who's kidding who? Or are we just kidding ourselves? Prescription: A Daily Dose from Dr. Douglass.

Whilst the power company E.ON make attempts to convince us they're "going green" (by actually asking YOU to go green) what one hand "gives" the other taketh away. Their latest campaign asks football fans to reduce their carbon footprint whilst they plot to belch out 200 times that amount of carbon every year with a new coal-fired power station!

The world is finite. We won't change this with vegan shoes and hybrid cars, no matter how green. We need to make second-hand shoes and public transportation our fashion statement. Otherwise, we're just greening the Titanic.

Blimey. First Al Gore, then Nasa's top scientist and now Prince Charles. Yep, Charlie has joined the clamour against new coal and, while he didn't go as far as Gore and call for "rings of young people blocking bulldozers," he did stand up in front of the European parliament and ask some searching questions.

Who'd have thought it? Two Japanese paper firms lied about the amount of recycled paper in their products!

On 3rd January 2008, at about lunch time, the LRT Greenwash Guerrillas discovered a major source of greenwash at Shell HQ in Waterloo, London. The Guerrillas entered the lobby for an inspection but were so repelled by the Greenwash that they had to leave (the security assisting their escape).

Despite Apple's notorious GREENWASHING campaign, the fact remains that the IPOD is one of the worst scourges to the environment in recent memory--Story of Stuff's expose covers that well and good. What about Gore's involvement? (No, not that oil stock ownership scandal...)

General Electric's biggest spending on "environmental initiatives" now to deflect criticism, corporate style, is ADVERTISING.

Coverage of this week's greenwash news items and opinions. Same new, same old: "green fuels", greenwashing watchdogs, and a newish blog.

Asking football fans to reduce their carbon footyprint? Is this really going to save the planet or is it just a PR stunt?

We're all aware that the claims to greenness made by many companies are at best, exaggerated, but how clued up are we really about being tricked into buying eco-friendly products that are anything but?

Two self-dubbed “greenwash guerrillas” invaded a Carbon Market conference in New York’s Javits Center on Tuesday. The activists from a group called Rising Tide North America passed security posing as convention delegates. Then they rushed the stage just before U.S. Congressman Jay Inslee, a Washington Democrat, was set to speak.