A new german study reveals what LOHAS (Lifestyle of Health and Sustainability) really buy. The study differentiates the different consumer groups and there are even LOHAS sub-groups! The new study will be presented at a big conference, but you can get some of the study highlights here!
study
What the LOHAS really buy: New german study
New Research Proves Helath Benefits of Tree Lined Streets to Kids
Conserving trees is not only good for the environment - but also good for your health. New research shows findings that fare well for the environment.
Switchgrass Could Displace 30% of US Petroleum Usage With 94% GHG Reduction : Gas 2.0
Switchgrass has been shown to produce 540% more energy than was used to grow, harvest, and process it into cellulosic ethanol, while reducing greenhouse-gas (GHG) emissions by 94% when compared to gasoline. It could potentially displace 30% of US fuel usage.
Study: Your Car Can Run On 20% Ethanol : Gas 2.0
A University of Minnesota study found that using higher blends of ethanol (20%) blended into gasoline did not cause damage or cause performance problems when used in standard gasoline engines.
Study: Buying Biodiesel May Be A Gamble : Gas 2.0
If you ever buy retail biodiesel for your diesel vehicle, it turns out you might not be getting exactly what you paid for—or you may be getting quite a bit more.
The State of Green Business 2008, a report from GreenBiz.com
How green are companies really getting? Despite the claims, the first annual report from GreenBiz.com finds that there is a long way to go to make good on environmental claims. This report analyzes 20 sectors, covers trends in news and business, and links and resources to help your business get greener.

MBA Students Prefer Making Green Over Being Green
The students expected to be leading the green revolution prefer making green over being green. That is according to a study which surveyed 527 MBA students at 12 top-ranked international business schools where only 34% of the students viewed a company's environmental policy as an "extremely" or "very important" factor in selecting an employer.

Americans Are Greener Than They Realize
A new study set out to gain an in-depth understanding of people's relationship to being green. They found that more than 84% believe "it is a moral obligation" to care for the environment and 86 percent already participate in at least one green activity. The research also found that a main barrier to doing more "green" actions is people's trepidation that such activities may associate them with extreme political or environmental viewpoints.

Marine Conservation Reduces Poverty
Well-managed, locally-supported marine reserves in the Asia-Pacific region significantly help in reducing poverty and enhancing the quality of life for residents of local communities, according to a new study, which provides tangible evidence that these investments bring about measurable economic growth and quality of life benefits.
Study Shows Pollution Closes Record Number of U.S. Beaches
The number of U.S. beaches declared unsafe for swimming reached a record last year, with more than 25,000 cases where shorelines were closed or prompted health advisories, an environmental group reported Tuesday.